POP Displays: Tips for a Great Presentation
Attractive, convincing and well-displayed Point-of-Purchase or POP displays can make the difference between converting a curious customer into a sure-shot sale. Here are some useful tips for a great presentation.
Customers browsing through the racks are looking for two things: information on the products and a good bargain. POP displays can not only satisfy this need, they can also convert window shoppers into customers and sales more effectively than other types of signage.
The most tempting of all point of purchase displays is perhaps the one that says, “Buy two get one free!” But there are other ways to lure a customer into making a snap decision to buy a product.
One way is for POP displays to offer information about the products displayed. Information can be used subtly to make a sales pitch. Without screaming “buy this product”, POP displays can list its advantages, as in the case of organic foods, and convince customers that it’s the best choice they cam make.
Creatively designed Point-of-Purchase Displays never fail to catch the customers’ attention, and there are many types of POP displays. For instance, interior signs, menu boards, floor graphics, counter cards, shelf decals and cut-out displays.
There’s a wide range of Point-of-Purchase Displays to choose from. But choose carefully because the type of POP display should match your product and business requirements. For instance, a larger-than-life cut-out doesn’t work in a restaurant but a counter-card will.
Similarly, innovatively designed flood graphics may not be a good option in a restaurant but they could work wonders in a retail store. As a POP display, a floor graphic usually involves a logo and minimal lettering. It can be used to direct customers to a certain section of the store or to directly advertise a product.
Not many entrepreneurs use floor graphics as point of purchase displays but they never fail to draw attention. Using durable vinyl underfoot effectively uses space and is a creative canvas that can result in more impulse sales than you had imagined!
Not all customers in a store are there to actually shop. Some are there to window shop, others to while away their time, and still others may be browsing while a friend shoots down the aisle to make a purchase.
The challenge for the proprietor is to convert even the disinterested customer into a potential sale. Innovative POP displays can do this very effectively and score several impulse sales.
That’s because POP displays play on a customer’s relative indecision and if convincing enough, will convert him or her into a customer. Touchy-feely POP displays signs that engage the customer can effectively hook him or her, even if only because the sign was so innovative!
If you’re trying to think up tips for great presentation, you first need to decide on the material you want to use. POP displays can be made of cardboard, paper or card paper inserted into plastic holders, vinyl as used in floor signs.
The best tip, however, is to be creative and innovative. POP displays are common and if yours stands out from the rest, it will most likely result In an impulse sale!
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by shawn walsh