What the Bible Says About Disciplining Your Children and How to Do it in a Positive Loving Way

What exactly does the Bible say about disciplining your children and how to do it in a positive, loving manner?

Children come into the world with open minds. They see things with fresh eyes. Listen to this list of proverbs (most of them non-biblical … common saying we've probably heard a thousand times). A teacher shared the first half of each proverb with her young students and let them provide the ending. Listen to the way kids completed these sayings:

Better to be safe than … to punch a fifth grader.
Do not bite the hand that … looks dirty
As you make your bed so you … mess it up
You can not teach an old dog new … math
A penny saved is … not much
Laugh and the whole world laughs with you, cry and … you have to blow your nose
Children should be seen and not … spanked or grounded.

Kids come into this world as little sponges … they absorb and are shaped by the influences they are exposed to.

In this article we're going to think about how to raise a child so that the Soil of his or her Heart is ready for God's Word to take root in it. And in doing that, we'll answer this question about what the Bible says about disciplining children.

Luke 8: 4-8 (NIV) "While a large crowd was gathering and people were coming to Jesus from town after town, he told this parable: 5" A farmer went out to sow his seed. As he was scattering the seed, some fell along the path; it was trampled on, and the birds of the air ate it up. 6 Some fell on rock, and when it came up, the plants withered because they had no moisture. 7 Other seed fell among thorns, which grows up with it and choked the plants. 8 Still other seed fell on good soil. It came up and yielded a crop, a hundred times more than was sown. "When he said this, he called out," He who has ears to hear, let him hear. "

There are 4 kinds of soil mentioned in this parable-each soil type representations different conditions of the heart.

Soil becomes a "path" when it gets stepped on a lot.

When I was kid, I used to race motocross, you know-dirt bikes. My friends and I were always looking for good place to practice riding. There was this one field just behind a Village Pantry convenience store and we sort of claimed is as our own. We send a lot of time in the field trying to cut through the high weeds and create some kind of track that we could buzz around on … and it about wiped us out! Creating a half-mile of track requires a LOT of weed chopping! We finally cave up and just started riding around where we wanted the track to be. At first it was really slow going … w were basically just pushing weeds over. But the more times we went around … and around and around … and around … and around … you get the picture — the weeds began to disappear … and a path began to emerge! And low and behold, as we continued to ride the path got wider and before you know it-we had ourselves a track! We just trampled those weeds into oblivion!

And so it is with a child's heart. If it gets stepped on, you know, talked "down to" or "at" instead of talked "to" … like a person (trust me-even if a child is too young to articulate this … they can feel it, and it shapes them) again and again, over and over it will become hard (defensive, unreceptive, closed, like a path).

Blaine Bartel, in his book, Let me tell you what your teens are telling me, says, "Young people may act like they wish you lived on a different planet, but they really want your guidance and direction when it comes to their spiritual lives . They also want your correction and discipline when it comes to their natural lives. "

Blaine goes on to say that what kids need MOST-is TIME. And the most important thing we can do with the time is just visit with them-and mostly listen. There's a great old teaching that says, "If you really want to build a relationship with a person, always seek to understand, before you seek to be understood." This is hard for us parents sometimes. We feel like we've been there and done that so we understand it all just fine and our kid just needs to be respectful and listen! Well, that may sound okay on paper, but in the real world of battling personalities – it just will not cut the mustard. You've got to spend time really listening to your child-seeking to understand them-this will … (listen to this … this is very important) EARN YOU THE RIGHT TO BE HEARD. Respect is an earned thing, not an automatic, inborn right. If you keep this in mind you'll do well.

James 1:19 (NIV) "Everyone should be quick to listen, slow to speak and slow to become angry …"

Another awesome scripture on parenting reads, "Train up a child in the way he should go and in keeping with his individual gift or bent, and when he is old he will not depart from it." (Proverbs 22: 6, Amplified Version)

Did you catch that phrase, "and in keeping with his individual gift or bent"? What a great phrase! That means every child is unique and that a big part of parenting is observing our kids-watching to learn about them: What kind of temperament do they have? Are they spontaneous or very planned n the way they live? Are the artistic or athletic? Are they a leader or a follower, are they strong murdered or peasants? All these personality traits-and many more-are all part of a child's "individual gift or bent". As parents we are to encourage and shape and mold and point kids in a positive godly direction that is COMPLEMENTARY to WHO GOD MADE THEM TO BE.

Couple suggestions along these lines …

DO NOT MAKE UNFAIR COMPARISONS, "I wish you were more like …" Ouch! That's a lap around the track of their heart with your dirt bike! Do that too many time and you'll have a hard hearted, closed kid.

HELP KIDS BE SUCCESSFUL. In other words-as you discover who they are, what their gift and bent is. Give them opportunities to thrive and shine in their strengths-get them those piano lessons, or let them set up their room like a Broadway stage and put on performances, or play that sport, or write those stories, or whatever it is that you see them leaning toward. Be an encouraging them to pursue their passion in a God-honoring way-and in so doing you will be "training them up in the way they should go and in keeping with their individual gift and bent.

Our kids will never "learn" how to live from what we say "to them alone. They will instead "follow" what they see modeled "by us.

So we avoid raising kids with HARD HEARTS by RECONIZING THEM, giving them time, listening, seeking to understand before we seek to be understood; by observing them closely and supporting them in their areas of strength so they can shine; and by placing an emphasis on MODELING right behavior instead of just talking about it.


In the text what's emphasized is "SHALLOWNESS". The idea is that there's depth, no room for roots dig in and get established. In human life terms, there's no foundation for healthy growth.

I see this all the time in "BIG STARTERS" … "Oh yeah! Sign me up! …. and then a few weeks pass, and their gone … no foundation … no depth.

We've all been there and experienced elements of this, so what causes it and how can we overcome it with our kids? .

If I was going to grow something in my hard, rocky back yard, would I just throw some seed out there and wait for it to grow? No-that seed would not have a chance! It might spout up quickly if it got some rain … but it would end up being burned up by the sun-because it would not have a chance to grow good roots. If I want that seed to grow, I need to get out there and GIVE THAT SOIL SOME ATTENTION. I need to break up the soil, put some good nutrients in it (fertilizer, etc.) and get rid of the rocks. THEN plant the seed. Now it has a chance.

Giving our kids attention in a similar way, via, godly, loving discipline, breaks up the soil of a hard heart and removes those rocks that inhibit growth. It creates depth of character in a heart … and deep character is the fertile soil that allows real faith to take root and grow.

So, so far we've learned that parents are in the listening, observing, encouraging, supporting, guiding, character building and disciplining business. Quit a tall order eh? But it's worth every ounce of energy that we pour into it! And as we lean on the Lord, He will give us was we need-be it strength, wisdom, or any other means to be the kind of parents He calls us to be.

Now let's define "godly discipline" for a moment …
Here are five core elements:
1. MODELING: Live your faith. Model the kind of character and behavior you're driving to instill in you kids.

2. CAUSE AND AFFECT: Consistently provide boundaries for your kids. Communicate to them what is acceptable and what is not acceptable and when they cross the line-discipline them appropriately. The goal here is to show them that actions have consequences-good choices produce reward and poor choices produce unwanted results.

3. FORGIVENNESS FOR REPENTANCE: Practice this. Teach your kids that genuine sorrow and repentance results in genuine forgiveness. IMPORTANT-It does not always take away the consequences of poor choices, but it does restore us to a good place relative and allows us to move forward in love and joy with the people we may have hurt or offended with out poor choice.

4. BLESSING FOR OBEDIENCE: This is basic stuff, but it's vital. IF ALL WE TEACH OUT KIDS is that that they get punished for bad choices, but it's not going to inspire them or help them grow or aspire to achieve anything big with their lives. BY REWARDING OUR KIDS for right choices we let them experience the joy of reward! God promises all kinds of rewards to us in Heaven for a life well lived! He also promises all over the Bible to bless godly living. Take that play out of God's play-book and make it part of your parenting.

5. AN EVERLASTING SUPPLY OF LOVE AND HOPE. This one needs very little explanation. Love your kids. Always hope for the best in them. Always encourage and support and believe in and support them. This is so powerful and so essential. Love is the one thing that will get you through the tough times. It's the one thing that your kids will never forget. You may blow it somewhere with your discipline, or your modeling, but if you love your kids-they will sense that and that will cover a multitude of mistakes!

By being consistent in those five areas-you will break up that rocky soil and create some depth of character that is ready to receive good seed and produce real growth.

Do you know what a "weed" is? It's an unwanted plant. My grandma, growing up in the hills of Kentucky, ate dandelion greens all the time. I tried them once, mixed with turnip greens and they honestly were pretty good. To Grandma dandelions were not weeds … they were food! But to me, and probably to you-their weeds!

If you've ever done any gardening, then you know that one of the BIG reasons weeds are not wanted is because they keep the good plants from getting the good stuff (sun, water, nutrients) then need to grow.

There are lots of "weeds" out there competitiveness for space in the soil of our kid's hearts:

1 Corinthians 15:33 (NIV) "Do not be misled:" Bad company corrupts good character. "

ENTERTAINMENT: books, TV, movies

Proverbs 4:23 (NLT) "Above all else, guard your heart, for it affects everything you do."


Colossians 2: 8 (NLT) "Do not let anyone lead you astray with empty philosophy and high-sounding nonsense that come from human thinking and from the evil powers of this world, and not from Christ."

As parents we are entrusted with the responsibility of guarding our kids and helping them navigate through the maze of messages, images, issues, questions etc they will encounter growing up. It's out job to help them "make sense" of things. This is why it's so very important for us to have a good solid relationship with Jesus ourselves and be students of His Word.

When we talk about "good soil", we're not really saying that THIS DIRT is any better than THAT DIRT … THERE DIRT is more cultured. It's been tilled, the rocks have been removed, it's had essential nutrient replenished if needed, it's been watered, etc. Ie IT'S READY TO SUPPORT GROWTH!

The principles are the exactly the same when we talk about a child's heart. Every child is a precious gift from God-created in his image-with the capacity to know and love and serve God and accomplish wonderful things with his or her life. Our job as parents is simply to cultivate the soil of their heart through: time, listening, modeling, godly discipline (cause and effect, forgiveness for repentance, Blessings for obedience … constant love) guidance and encouragement ..

As we do those things consistently-we will remove the weeds and the rocks … and we'll instill good nutrients and godly principles and truths into our kids hearts … and most importantly as we MODEL a life of faith (NOT A PERFECTLIFE) but a genuine relationship with Jesus … our kids will pick up on that, and it will become part of their lives.

That's a tall order … parenting is not for wimps …

I think it's one of the hardest-but most important and rewarding jobs in all the world! I mean after all, all we're doing is raising the next generation that will determine which direction the world goes … No pressure — right?

It's a tough job. I'm definitely not perfect at it. But I'm committed to it! And that's the big deal. That's what God calls us to-to commit to being this kind of godly parent. You can do all things through Christ who gives you strength (Phil 4:13) … even parent!

Please do not hesitate to contact me if you ever want or need to talk. My contact info is here with this article. We're all in this together!

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Brad Windlan

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Welding Jobs: Ideas You Can Use At Home To Make Money Welding (No Boss While You Make $100,000)

What if you could make $100,000 a year welding from home?

What if you could make even an extra $500 a month from home, using your current skills? If you are a welder with basic welding skills and you are between jobs or you are being under paid in your current job, it might be worth your time to read this article – let’s think outside the box for just a minute on how you can make money welding from home.

From Home Welding # 1:

Teaching or tutoring any skill is a very profitable business. In any town of any size you’ll see at least one tutoring business in a strip mall brick and mortar location. In that same town will be at least a dozen other tutors working from home, making good money.

Yes, most of the time they are tutoring math and reading to students. Lean back and think about what skills you have that can also be used in a tutoring business you can set up and milk cash from, like milk from a cow.

Let’s say you are good enough with TIG to weld razor blades or pop can butts.

If you can teach a non welder to operate a TIG torch good enough to go on and practice on their own at their home in about 3 hours of your hands on theirs – they will pay up to $100 an hour for 3 hours of TIG instruction. Just 2 students a day would bring you $100,000 a year. If you think I’m kidding I’m NOT! There are many reasons why education is so valuable – and that includes intense, focused tutoring in welding.

6G pipe welding is the highest paid of all welding certifications – most 6G welders make $100k to $300k a year – and demand is crazy. However, if you are a 6G welder and you want to stay home, you can set up and teach 6G in your garage. Let’s say you do this with 7 students, each paying you $10,000 for a 3 month course. Yes, they will pay it – especially if you show them how they will have more time with your hand on theirs (the #1 secret to learning 6G fast).

From Home Welding # 2:

I was in Palm Springs the other day. I have been in and around the trades for 30 years… and when you see a tradesman’s truck and it is late model without dents or many scratches, clean, organized and well equipped, it means (99% of the time) that guy is making money.

I pulled up to a light behind just such a truck – „Joe’s BBQ Service and Repair.“ That’s it – that is all Joe does. He will weld cast aluminum or steel. He’ll clean and polish. He’ll replace a burner or a control. OR he’ll buy your old unit and sell / or sell you a new one.

Yes, you need a town with a lot of high end BBQs. Other than that, go get it.

From Home Welding # 3:

Large steel cut outs. In art of all kinds, size matters. For example, 20 years ago we purchased two 4′ long coat racks – each is a piece of 1.5″ x 1.5″ x 1/8″ angle 4′ long with 6 horse shoes welded to the angle to hang the coats.

On the horizontal surface of the angle is welded a scene made of 7 horse and 7 tree cut-outs. We paid $185 for each of these 20 years ago… that would be about $300 a piece in today’s dollars.

The problem with you making these is that the 14 cut outs on each unit are too small too many to cut by hand – you need a computerized plasma table to make these.

Here is where the magic of size makes all the difference.

The artist who drew the cut outs on our coat rack was good. Each of the 7 horses is different and beautiful, as well as the trees. Any – or all of these – cut outs can be scaled up with chalk onto a sheet of say 4′ x 8′ x 3/16″ steel. Now, all you need is a plasma or an oxy torch to create the large version.

What would a horse cut from a 4′ x 8′ sheet sell for?

$300 to $700. It would depend on where you are and how you market it. Marketing is a large part of any business. Good marketing is not hard – you can do it.

You can see, if you could get a „business pipe“ full of inventory and sales and you were delivering 2 horses a day, you could easily make $100k. The other major opportunity with big cut outs is gates. The key to all of this stuff in the art category is beautiful line drawings. If you are not an artist, hire one on the condition that they sign the copyright to you.

There are endless ideas to utilize even your most basic welding skills from home to make an excellent living or just extra money. The trick is:

Step A:

Find what will work best for you.

Step B:

Write out a simple plan of attack. Don’t put the cart before the horse. Many small businesses fail because the owner gets all wrapped up in the details and loses site of what is important. Here is what is important: Don’t spend money – MAKE MONEY!

Step C:

The first rule of business is to GET NOTICED. That is also the end goal of all marketing – once you have enough eyeballs on you, you will succeed. The common mistake is to leave marketing for last while concentrating on every little rule and piece of paper. A business license will do you no good if you don’t make money! Save your money and get it (if you really need one) when you make some money. Towns and cities will simply say, „do you have a business license?“ When they ask, say: „I’m getting one now.“


You are blessed to live in a country where you can go from nothing to something in a hurry. However, to get anywhere in a hurry requires running hard. You’ll never regret it.

What should you do next?

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Scott R. Linden

Various Forms of CD Label Maker

There are CD label makers which are also good for printing labels for other purpose too. Some of them were connected to the computer and the designs are made in computer and the commands are given to print the appropriate designs. Also some of them have keyboard and screen built in it which does not require any computer to connect with it. CD label maker are different from the normal computer printers. It has special mechanism to handle the rolled adhesive paper on which CD labels are printed.

Common connectivity for CD label maker is RS-232 serial port, Universal Serial Bus, parallel port, Ethernet or any sort of wireless media. To make any labels the CD label maker requires a range of materials for the development like adhesive paper, synthetic polymer (plastic) materials. There are various types of mechanism used like thermal, impact and laser but thermal mechanism are most commonly used. Two types of thermal which are direct thermal and thermal transfer type.

The direct thermal type uses heat sensitive paper which is similar to thermal fax paper. When using this technology, it tends to fade within 6 to 12 months time more over if exposed to heat, direct sunlight or chemical contact is made the life of the art on the CD label shortens. Therefore direct thermal technique is used when the requirement for the label is for the short period of time.

The second form of mechanism is thermal transfer uses heat to transfer ink from the ribbon on to the label for a permanent print. There are three forms of ribbons used in thermal transfer technique which are wax, wax / resin and only resin. Wax works great with smudge resistance and it's good for matte and semi glossy paper labels. Wax and resin are good for smudge resistance, semi glossy paper and some synthetic formats too. Resin is scratch and chemical resistance and it good for coated synthetic CD labels

When a CD label maker is continuously working there are situation when the print may shift from the actual location and this may vary from label to label. To ensure perfect area where the print has to take place from the media high quality label maker have a sensor for this which detects the fault of gap, Line, notch perforation between labels. This allows the label maker to adjust the input of label stocks so that the printing is done properly over the labels without any error.

There are label maker applicators which automate the processing of label making. These systems are used commonly in industrial and warehousing area where requirement of label printing is done is mass. The software which runs on normal computers is built to create designs and formats for labels. This software supports the general operating system and the drivers of the machine.

There are label makers which print the label and same time encode them with a RFID (Radio Frequency Identification).

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Makler Heidelberg

Source by Mohd Aizat Hassan

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Immobilienmakler Heidelberg

Makler Heidelberg

The Rise and Fall of Twitter, Part 2

In Part 1, I discussed how the core function of Twitter had changed (or evolved depending on your point of view) from a social based networking site to a streaming source of comments and links designed to sell, brand, promote, and gain followers.

So after reading the previous article, you have either thrown your hands in the air deciding that Twitter is nothing more than a group of people focused only on their own success, or you've become intrigued by the dynamics of an ever changing online environment.

If the first one describes you, your position would be tough to argument against. Many people, including me, have spent a great deal of time watching at Twitter feeds wondering what our lives have become. Is this worth it? Are there other ways to get new clients? The answer is yes. Keep in mind that businesses were succeeding long before Twitter came along. And while Twitter has been used as a successful marketing tool, any business that is legitimately capable to compete in the market place does not need to rely on it.

But that does not mean Twitter is worth walking away from. Like any other form of media, understanding how to use it to convey a message and how others use it to receive that message can help you make an educated decision as to whether it's right for you.

While I have had a Twitter account for about a year, I spent many months following and unfollowing people from various genres before starting my own Twitter campaign. I have read tweets, retweets, clicked on links, tracked other people followers, and examined people's practitioners outside of the Twitter universe. Through this, I have been able to classify Tweeters into 9 unique groups:

Mass Media Celebrities

These are people who are household names. They have earned their celebrity status by their accomplishments outside of Twitter. Oprah Winfrey, Kim Kardashian, and Lance Armstrong have all chosen to use Twitter as a means to communicate with their fans, keep their name in the media, and promote their ventures. Just as in real life, they are very selective what they associate. Many celebrities follow just a few people (or less) while having millions of followers. For most celebrities, dialogue with followers is minimal.

Twitter Celebrities

I believe if not for Twitter, there would be a surplus of waiters and short order cooks. There are legions of Twitter experts, masters and gurus. What makes this group worth mentioning is how the vast majority of them do not seem to have any legitimate track record prior to their first tweet. Names like Warren Whitlock, Mari Smith and Scott Stratten may be unknown to the average person, but are considered stars in the Twitter world. Their success is built on their follower list and their claims that they can show anyone how to get more followers. Just do not spend too much time looking for their resumes.


Companies large and small have only recently begon to understand the importance of Twitter. From Apple to Domino's Pizza, businesses that have opened themselves up to consumer dialogue have seen their brands gain strength. Whether motivated by criticism or public relations, the corporate world is seeing Twitter as an effective sales and customer service tool.


Every industry has it's experts. And many of them love to Tweet their opinions or links to relevant articles and web sites. Occidentally experts can drift into celebrity status, such as Bill Gates, while celebrities can also become experts, as did Al Gore.


Twitter has created a unique opportunity for people who would not otherwise be heard or not now reach potentially millions, all while sitting behind a desk in their pajamas. For some, their egos have kicked into high gear and they have become focused on achieving the same social status in Twitter they could never achieve in person. They will tweet whatever gets the best response. Comments, followers and retweets are the fruits of victory. A lucky few have had success parlaying their Twitter Twitter into business consulting and speaking opportunities.


It has been said that everyone has something to sell. The question is how obvious do you want to be about it. On Twitter both companies and individuals hock deals, limited time offers, loyalty programs, and MLM schemes. They generally follow others in the hopes of getting those to follow them back. Their tweet frequency is usually frequent.


What's for lunch? Believe it or not there are still people who will gladly share that information and many more who will listen. Rambling is a tweet about nothing. A new jacket you bought, a movie you saw, or just a comment about the weather. Celebrities, experts and sellers can all become ramblers at some point. While I generally do not like to ramble, I did notice that I got the best response when I tweeted about having to spend a whole day alone with my two young kids. So maybe a little rambling is not so bad.


First it was Facebook friends, now Twitter followers. In the eyes of some, numbers do not lie. Someone with 10,000 followers must be ten times more popular than someone with 1,000 followers, right? To any marketing expert, the question is not "how many" but "who".


Some people are just content reading Tweets without feeling the need to contribute. And this is perfectly fine. Those they follow can be an ever changing mix of news, celebrities, or anyone they find interesting.

Which one do you want to be? Who do you want to reach? I am a big believer in being true to yourself, especially when it comes to marketing on a personal level. If you try to be what you think people want you to be, you end up appealing to no one. If you are knowledgeable in a specific field, or have a unique style, let that show through your tweets. Do not worry about trying to be like everyone else. That's a great way to blend in. And if you want to be noticed, you can not blend in.

My suggestion to any business looking to dive into the Twitter "pool" is this: add value to your marketplace. Focus on who you want following you and provide tweets that will get read by that group. With all the people sending out links to silly You Tube videos, or retweeting articles that have already circled the Twitter universe twice, a Twitter source that sends out relevant, interesting tweets is like a breath of fresh air. People will follow, they will listen, and they will retweet to their own followers.

Here are 11 tips I would suggest to anyone looking to incorporate Twitter into their marketing program:

  1. Be yourself. Talk about what you know and what interests you. You will then attract followers that share your passion.
  2. Follow others that are in your industry, plus anyone else you find interesting (such as Conan O'Brien). After all, it's your account.
  3. Based on tip # 2, only retweet items that are relevant to your industry. Forget the silly stuff, even if you find it amusing. Let your followers get that stuff from other people who they expect it from.
  4. Encourage dialogue. Compliment people on interesting tweets. Or post open questions about what's going on in your industry or company.
  5. Thank people for retweeting your stuff. This is also a great way to start dialogue.
  6. Focus your tweets. If you're a local restaurant, tweet about new dishes and specials, not the status of the real estate market.
  7. Do not worry about the number of followers you have. In many cases people with thousands of followers are still not read.
  8. While linking tweets to other sites is fine, original content from your own site is always best. It will help establish you as an expert and will draw ore traffic to your site.
  9. Your site is the backbone of your online marketing. Link back to it often in your tweets. Just make sure there is great content. A link to your home page will not cut it.
  10. What are you giving away? Are you entertaining? Can you teach something? These are reasons people will follow you. Do not assume being a nice guy is enough.
  11. Mention your Twitter account in all your marketing materials.

Remember, like all forms of social media on the web, Twitter is continuously evolving and changing. Whether this change is for the better or worse depends only on what you are looking to get out of it. What's most important is that you stick to your ideas, beliefs and business strategies. Keeping these trains common all forms of social marketing, conventional marketing, and how you interact with clients is your key to long term success, regardless of the status of your Twitter account.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Marc Gordon

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Immobilienmakler Heidelberg

Makler Heidelberg

21 Proven Ways To Use PR to Build Your Brand (Part One)

Public relations or PR is a very cost effective way to build your brand.

My definition of PR is building goodwill with strategic stakeholders through effective communication.

So in a practical sense how can you build your brand using PR. Here are the first seven of 21 tips.

1. Tie-in with news events of the day

A publicly listed Perth company and client of mine, Cell Aquaculture Limited made a recent announcement that "land-based fish farming is the only solution to stopping the world's wild fish fish stocks collapsing".

They received good media coverage when they commented on a report where "marine scientists have warned there will be no more commercial fishing in 40 years if the present levels of fishing continue around the world."

Cell's message was that land-based fish farming is the only solution.

This is a good example of leveraging off a big global news story. The new study on fish stocks, conducted by Canadian researchers and reported in the journal Science , concluded that stocks of all commercially used species will collapse to less than 10 per cent of the maximum catches recorded.

2. Tie-in with a newspaper or other media outlet on a mutual project

Do a joint venture. You have the content and the media outlet has the distribution channels.

This strategy worked well as a young manager at the ABC when we did a joint color supplement in a major rural newspaper when we launched our new brands for all our regional radio stations.

3. Conduct a poll or survey

The outcomes of research are very newsworthy because they are new.

Polls, especially on the Internet are very easy to do.

4.Issue a report or white paper

This is a great way to generate good PR. White papers are now becoming a very effective lead generation, positioning and business growth tool.

5. Arrange an interview with a celebrity

Here's another example with a client called Aurenda who are Independent worker injury risk managers. They held a function with former International cricketer Rod Hogg

Click here to listen to the interview with Rod Hogg …

6. Take part in a controversy

You have to pick your issues and I suggest you seek professional advice if going down this track.

7. Arrange for a testimonial

A proven, time tested PR technique. You will notice I use collect and use testimonials with permission in this eZine.

(Source: Adapted from Public Relations: Strategies & Tactics Wilcox et al. 1995, p.300)

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Source by Thomas Murrell