The 7 Myths People Have About Messaging and Music On Hold and 7 Dispelling Facts You Need to Know

Myth #1: We do not put our callers on hold, our phones are answered by live receptionists.

Fact: All businesses put callers on hold. Even if your phones are answered live by people, your call is put on hold when transferring a call to the appropriate party. This can take 5 seconds up to 40 seconds, or more.

Also, when the receptionist is busy on one line, your other lines (two, three, and/or four) are likely answered by the system. Again, this is an „on hold“ situation which your callers are exposed to.

Bottom line, even if you are answering your phones „live“, you are putting callers on hold. Period.

ACTION: Call your office from your cell phone for one week and see how often you are in fact put on hold. You’ll be surprised the time you are „in limbo.“ This is what your callers are going through daily and they hate it. And it’s hurting your image and your profits.

Custom messaging and music on hold is an ideal „patch“ for replacing silence or the radio when putting callers on hold.

Myth #2: Custom Messaging and Music on Hold is too expensive.

Fact: Custom Music on hold is more affordable than you think. Advances in technology have driven down scripting, recording, and production costs. Fully custom messaging and music on hold is just a few hundred dollars with nothing more to buy ever. Also, professional on hold players are a great investment and usually price discounts are available when buying messaging at the same time. Always look for a player with a multi-year warranty.

Myth #3: My phones will not support messaging and music on hold.

Fact: Almost all phones (99%) support on hold messaging one way or another. If you have a professionally installed PBX/Key phone system, then you are 100% guaranteed compatible.

If you have standard office phones (AT&T, Panasonic, RCA, Brother, Uniden, Sony, etc.) then you most likely can use on hold messaging.

You’ll want to discuss your set up with a qualified on hold provider so they can ask you the right questions to make a determination for you. However, rest assured that most phones will work with music on hold these days so compatibility is not an issue.

Myth #4: My customers don’t want to be „pitched to“ when waiting on hold. It annoys them.

Fact: Most on hold callers (85%) when surveyed reported that they prefer to hear SOMETHING as opposed to hearing NOTHING. Isn’t that what you prefer too?

Silence is a killer on hold and it increases hang-ups. Moreover, a custom messaging and music on hold production need not be a „pitch-fest“ any way.

Helpful information on hold is very useful for your on hold callers. This includes: your location, your hours of operation, your website address, your slogan, your service offerings (most people only know some of your offerings, not ALL like you think they do), and how long you have been in business. All people need information like this…

Again, useful information is HELPFUL, not annoying. Silence is annoying. The radio blaring is annoying. Help educate your callers while on hold using custom messaging and music to keep them in the loop. Your image and sales will rise accordingly.

Myth #5: We use the radio (or silence) on hold and no one is complaining about it, so it must be working.

Fact: Hogwash. Just because your callers aren’t providing you feedback doesn’t prove it’s working. „Absence is not evidence.“ Most people are being polite by not criticizing you, and also, they don’t care enough to tell you how to make your business better. That’s your job to figure out, not theirs.

Radio on hold is illegal (BBB Oct. 2002) and silence is just downright amateur. The benefits of custom messaging and music on hold are worth their weight in gold, and you need to start realizing just how important it actually is to your image.

Myth #6: We can’t afford messaging and music on hold. We spent all of our advertising dollars this year.

Fact: You need to re-allocate your marketing dollars to include custom messaging and music on hold. Yellow pages, billboards, TV, radio, and all the other advertising mediums are ridiculously expensive. And you know it.

You can shave off just a little bit ($100) from each medium and get messaging and music on hold. Again, total costs are just a few hundred dollars, with nothing more to buy, ever. If you look for the dollars, you will find them.

Myth #7: We have WAY more pressing issues to deal with right now.

Fact: What can be more important than the first impression you make to your callers? And what can be more important than your prospects and customers?

After all, they are your „life line“ to profits and you need to understand just how important looking professional is. You NEVER get a second chance to make a first impression.

Custom messaging and music on hold not only makes you look less amateur it also shows your callers how much you really do care about them. Not only that, the on hold message process is automated. The instant the callers are placed on hold, your music on hold plays through your phone, time and time again. Day after day. Week after week. Month after month.

What to do next…

If interested, you can receive a free quote and free phone compatibility analysis by clicking HERE

Or, please call 1-877-422-1051.




„Because impressing callers and reducing hang ups increases profitability.“

(c) 2007 – Garrett Todd, LLC – Impress Callers – All Rights Reserved

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Source by Garrett Todd

Rock Music – History and Facts Revealed

Rock music is often associated with heavy instrumentation, reverberating through a sound system, and played by hyperactive musicians wearing all-black garb. This kind of music has enjoyed over half a century of popularity with its strong beat and catchy melody.

Rock music started in the 1940s and the 1950s as a fusion of rhythm and blues, gospel music, and country music. Originally known as rock and roll, as branded by disc jockey Alan Feed from Ohio, rock music combined influences resulted in simple blues-based style that was fast and danceable.

Instrumentation for rock music often include electric guitar, bass guitar, drums, and keyboards. Others add to their line-up reed instruments like the saxophone and the French horn. String instruments like the mandolin and the sitar are occasionally seen in the realm of rock music. Of all these instrumentations, it is the guitar that is considered to be the star of the show. Guitars come as solid electric, hollow electric or acoustic.

The electric guitar was played rock and roll style by early rock legends Chuck Berry, Link Wray and Scotty Moore. Texas blues guitarist Stevie Ray Vaughan played a fusion of blues and rock. As multitrack recording was developed by Les Paul along with electronic sound treatment by Joe Meek, it was not long after when rock music artists like Jackie Breston and Bill Haley came out with their first rock and roll records. Breston released his record Rocket 88 under recording label Sun Records. And then several years after, Haleys Rock Around the Clock was launched and topped the charts of Billboard magazine in terms of record sales and airtime plays. Sun Records also produced rock and roll king Elvis Presleys first single labelled Thats All Right (Mama). Shake, Rattle & Roll of Big Joe Turner was also topping the Billboard R&B charts during this time.

The fusioning of rock music extended into the 1960s and the 1970s, with rock music being combined with folk music to create folk rock, with blues to create blues-rock, and with jazz to create jazz rock. Electrical instrument ambiance was incorporated into rock music to create the carefree psychedelic rock. Influences from soul, funk and latin music were integrated with rock music to pave way for subgenres as soft rock, heavy metal, hard rock, progressive rock, and punk rock.

Rock music took a metallic turn in the 1980s and 1990s with the entry of rock bands like Led Zeppelin, Deep Purple, Queen, Aerosmith, Kiss, AC/DC and Black Sabbath. Hard rockers heightened the commercialization of rock and roll with albums and concerts being launched all over the country. Arenas and other similar big venues were used as a places to gather crowds and crowds of rock music fans. Live performances in rock concerts had rock fans screaming and going wild over rock bands performing to full performance level complete with stage design and pyrotechnics.

Some of the other developments in rock music are retro style grunge, theatrical glam rock (Lou Reed, Iggy Pop, and the New York Dolls), intense Britpop (John Lennon and the Beatles), indie rock and nu rock (Police, Duran Duran, Eurythmics, and the Culture Club).

Rock music has not been as popular with music critics at some point in time owing to its dark and overly loud metallic sound. But innovations and developments in look, style and sound has slowly developed a following for rock music not only in the young crowd but for the public in general as well. Rock music still manages to chalk up big hits in popular music.

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Source by Sayid Aksa

Albums of Pop Star Rihanna

Rihanna And Albums which are most famous are Good Girl Gone Bad, A Girl Like Me and Music of the Sun. These albums helped her gain a lot of fame and popularity and stayed on the charts for a pretty long time.

The album Good Girl Gone Bad featured 12 songs and has pop music written all over it. The lead song Umbrella is one of the best songs that Rihanna has sung and the album brings out the best in her. A Girl Like Me complements Rihanna's sexy voice and each of the 13 songs are unique in their own right.

Four singles of the album SOS, Unfaithful, Break it Off and We Ride all made it to the top 100 of the Billboard charts. SOS had debuted at number one when it was released and Unfaithful and Break it Off debuted at the top 10.

With each album Rihanna had proved her versatility and range of singing with her fans wanting more of their favorite singer. Most of her songs are about young women wanting to express themselves and not been able to do so.

She sort of tries to bring out the feeling that women go through in life. Her albums are a personal account of the state of mind that she goes through at that point of time. Emotions like love, betrayal, family, trust and friendship are all bought forth.

She gives a lot of importance to lyrics and her soulful voice uplifts the entire song. Rihanna And Albums are a must buy for fans of Rihanna.

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Source by Steve R Michael

Kpop Music is Conquering the World

Kpop music or Korean popular music is music that comes from Korea, also famous in other parts of Asia such as Japan, China, Taiwan, Honk Kong and some South Eastern Asian countries. The rise of Kpop music is considered part of the rise of the Korean Wave („Hallyu“). Korean music was challenged in 1992 when a Korean popular music group called Seo Taiji and Boys mixed traditional Korean music with American rap, rock and techno influences.

Their success, followed by other experimental groups (line panic) is what contributed to the present day’s popularity of Kpop. Korean popular music scene met afterwards the influence of dance-oriented acts such as the famous hip-hop duo Deux, followed by teen idol groups such as Baby V.O.X., Fin.K.L., g.o.d, H.O.T., Shinhwa, Sechs Kies, and S.E.S who were highly popular in the mid 90s.

Today, pop groups are still fashionable, despite the current emergence of R&B and hip-hop in Korean music. MC MONG, 1TYM, Rain, Big Bang and Epik High are some of the bands that have made hip-hop popular, together with other underground artists such as Drunken Tiger, Tasha and Dynamic Duo. Rock music has also gained recognition lately, represented by artists such as Yoon Do-Hyun Band and Seo Taiji. For techno/dance Korean music lovers, Lee Jung Hyun and Kim Hyun Jung, two of the veteran artists in the industry, are the favorites. Kpop music has become famous worldwide, thanks to artists such as BoA, who has become Korea’s highest-selling international artist.

Apart from BoA, other artists as well have contributed to the popularity of Korean music outside their country’s borders. Rain and Se7en are some of the artists who sold their albums in other countries from eastern Asia. However, the greatest challenge for Korean artists (in fact, for all Asian artists) is to enter the profitable English-language music market.

As English has become an international language, the only way for a singer to achieve international recognition is to sing in English, so that everyone should be able to understand the lyrics. Korean singers are aware of that and a few of them (Rain, Se7en, Skull, a reggae artist and Min form JYP Entertainment) are planning to make a debut on the USA music market soon. Once they have managed to conquer the American listeners, the door to worldwide fame will stay open for them.

R&B, hip-hop and dance are the popular music styles today in Kpop music, which one can compare, from this point of view, with English pop music. Boy bands, girl groups, pop singers and R&B stars, currently dominate the Korean music scene. Ballads are also very popular. Some people argue that more diversity is necessary in Kpop music, but perhaps the rock industry will also develop in the future and everyone will be satisfied. The future looks bright for Korean singers and it is probably just a matter of time until they will conquer the US charts and the rest of the world. Kpop is gaining more and more fans every day and Korean artists are gaining popularity in US and Europe.

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Source by Ron Mark

Car Buying Tips: Why Does It Make Sense to Buy a Discontinued Car Model?

Often while planning to purchase a car, the right model and the car manufacturing brand become the key deciding factor. Many a times, the research proves to be outdated as some car models become discontinue.

When a car manufacturer stops producing a model because of a number of reasons, it is called a discontinued car model. However, the benefits of buying a discontinued car model outweigh the risks. Buying a car which is no longer in showrooms can mean greater savings. If you are planning to purchase a car, the following points will help you to comprehend why it makes sense to buy a discontinued car model.

1) Discounted Purchase Price

It will have a significantly lower price than a brand new car. One of the benefits of purchasing it is that you get a new car for the price of a used car. As a buyer, you are in a good position to get a favorable deal for a discontinued car model. The dealer needs to move inventory to create space for new cars in demand. Therefore, it becomes easy to negotiate a price that suits your wallet.

2) Shared Spare Parts

Many car buyers hesitate to purchase it due to the potential risk of unavailability of spare parts in the future. You can minimize the risk as many car manufacturers continue producing car parts long after they stop manufacturing a car. Additionally, you can transfer many spare parts of current models to the discontinued model. While purchasing from the manufacturer can become expensive, you can find shared spare parts easily. Thus, if the car requires repairing in the future, you can mend it without any tension.

3) Wide Choice of Selection

It comes at a relatively cheaper price than a new car. The value for money received from buying a discontinued model significantly increases due to cheap pricing. The money spent on purchasing a new car can mean compromising on a few features. However, purchasing it can aid you to step up your choice of selecting a better car. Therefore, you can avail a pool of upgraded features for a lower price.

4) Warranty Period

When you purchase a recently discontinued model, chances are that you eligible for warranty. During the warranty period, the servicing and maintenance of car parts are the responsibility of the original car manufacturer. Many manufacturers produce parts in high volumes to cover the entire warranty period. Thus, you will be able to repair it easily, until it falls under the warranty period. And, a mechanic or an expert can attend to any defect after the warranty period is over.

Purchasing it may bring some risks with it. However, there are many benefits of buying such a car. It can be a lucrative deal for a car buyer looking to make an affordable purchase. So, next time when you want to buy a car, consider a discontinued car model.

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Source by Rock Watson

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The History Of Rock And Roll – A Musical Change

The history of rock and roll started after the WWII, when people were relishing the taste of new freedom. With this freedom came a revolutionary change within society and their thoughts. This was the time when individual musical artist were making their mark over the bands.

The history of rock and roll was also a well spotlighted radio show of that time, which presented a documentary on rock and roll music. It covered all the details about the music that prevailed from early 1950’s. The rock and roll music envelopes within it the different styles of melodies, which set the pulse racing. The history of rock and roll music is more audible along with the high beat drums, fast stringed guitar, and rhythmic tempos and synchronized chords.

With the introduction of black society the history of rock and roll flourished and slowly evaded the cross cultural differences.  The music was highly appreciated by the teen of that time, who wanted to break free from the worn out traditional aspects. With the entry of rock and roll music, there was a lot of change in the way people started dressing and behaving.

The history of America was rewritten with the invasion of rock and roll music. Earlier the blacks were completely out casted from the society of white. Their living areas, working areas and educating areas were all strategically located away from the white citizen zone. However the music by black reached and stimulated white teens all over the nation, bringing them together.

The music brought people together and made racial discrimination fly away. The history of rock and roll music is full of complication and changes, which finally restructured the societies and removed all cultural discrimination, thus giving every talented person a uniform platform.  The history of rock and roll music and is actually the story about the two different colour people coming together to reform the entire nation with the help of music. The American history is the existing example that shows the power of music.

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Source by M Umesh Kumar