Funerals – Eastern Star Service

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In this article we’re going to briefly discuss an offshoot of the Masonic service, one for women called the Eastern Star Funeral Service.

The Eastern Star organization is an offshoot of the Masons for women. The reason for this is that a woman can’t become a Mason. The reasons why, at least for this article, are unimportant. However, there is an organization for women who want to be a part of the Masonic community. That organization is the Eastern Star. The only requirement for becoming a member of the Eastern Star is that the woman has to be the descendent of a Mason. Yes, there is a catch. Your father or grandfather or husband or somebody in your family has to be a Mason himself. If this one condition is met and you then become a member of the Eastern Star you are then entitled to an Eastern Star memorial service.

So how does one qualify for an Eastern Star funeral service? Well, when a member of the Eastern Star in good standing, dies, they are entitled to this service. Good standing means that their dues are paid up in full and have no Masonic charges filed against them.

When an Eastern Star member dies the chapter to which they belong sends a floral arrangement to the funeral home. This arrangement is in the shape of a five pointed star and with the mystical colors of the order.

Before the actual service takes place however, the members of the chapter meet at their chapter building for what they call a draping ceremony. At this ceremony their alter is draped in black and a special opening of the chapter is then performed. This is, in many cases, done just once during the year to commemorate all the members who have died that year. After the draping at the chapter the members then proceed to the funeral home.

At the home there is a special Eastern Star service. It is very similar to the Masonic service in some respects but very different in others. For one thing, where the Masonic service is memorized, the Eastern Star service is read from what is called a book of ritual. This book contains the entire Eastern Star funeral service and must be read word for word.

In a Masonic service one person does the reading, but in an Eastern Star service there are many readers. The readings are done by various members of the fraternity who occupy specific stations as officers. Each officer reads a part assigned to their station. Each individual part is rather short but putting them all together the actual service can run 15 to 20 minutes.

After the service is over the members of the chapter pay their final respects to the deceased and process out of the funeral home room. Afterwards they will meet with the family and friends of the deceased, many who are probably Eastern Star members themselves of other chapters.

The Eastern Star funeral service is one of the most beautiful services of any kind that a person could attend. It is something of which the order of Eastern Star can and should be very proud of.

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Source by Michael Russell

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Celebrity Branding – Capitalizing on A Star’s Popularity

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One of the commonly viewed advertisements today is called Celebrity Branding advertising. We see popular and talented artists endorsing different products in television shows, programs, special events and commercials. Branded clothes, perfumes, make-up, sports gear, and the likes are making good in the market. All of these items carry the signature names of movie stars, models, actors and actresses like Jennifer Lopez, and others.

Customers have the flexibility adjusting to products that are offered in the market especially if it is new. More so, if they find out that the products are represented and endorsed by famous personalities, they become eager and excited to purchase them either for personal use or for gift giving purposes. Through further studies and research of brand specialists, they assign top personalities who can represent a specific product based on different aspects like their personality, occupation, physical attributes or even their capacity to effectively deliver to consumers the real essence of the product or charitable project. Miss India Aishwarya Rai crowned Miss World possesses stunning and expressive eyes and she effectively campaigned for an eye donation big event. Voice over method of advertising taps celebrities with distinct voices that captivate and attract more customers. Advertising is always full of creative ideas and strategies that really work.

As of this time, almost 20% advertisers make use of the celebrity endorsed promotional method. Once a famous personality signs a contract with advertisers, many products and brands will definitely boost in the market. Product endorsers are experts in projecting the image of the product and company to buying viewers. Different products with a single popular endorser can even effectively shift from one personality to another just to be able to relate the significance and function of a specific product to interested consumers. Many have actually done this like David Beckham in endorsing Gillette and Passion.

Another Celebrity Advertising method is through the use of Celebrity logos or graphic images that can totally represent a well known figure such as actors, models, and more. Even simple initials like Jennifer Lopez‘ fashion brand logo JLO. The product brand JLO enables different products related to Jennifer Lopez appear branded and highly regarded because of Jennifer’s stardom. Their popularity as well as their talent is enough to draw a big crowd of consumers even in their absence. Any product that will be represented by superstars‘ logos, initials and designs will somehow carry out the advertising purpose.

Big names in the business industry really set up a budget for celebrity branding method in advertising their products and services. Nothing can compensate the load of customers that will be magnetized by superstars. Popular and credible personalities can create business tycoons out of a single product. One of the successful ad agencies that created an exclusive ad company that focused on celebrity endorsement is Davie Brown Entertainment. They exquisitely screened celebrities to represent their products and designed ads that would co-relate to their chosen endorser. Their rigid strategy is a proof that they are selective and meticulous when it comes to customer satisfaction. Customer satisfaction spells out business success.

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Rock, Paper, Scissors for Fencers

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The Tactical Wheel is a progression of actions commonly used to teach tactics to fencers. Although there are significant issues in the use of the wheel in all three weapons, as a previous article of mine pointed out, it does serve to get fencers thinking about how to choose the right tactic at the right time to score a touch. But how does an instructor get the beginning or intermediate fencer to understand the relationships in this tool? One approach I have successfully used is a modification of the game Rock, Paper, Scissors.

The first step is to make sure your fencers know the elements in the wheel. As a standard part of our warm-up we recite the wheel out loud as a group. I want my fencers to know the flow of simple attack, defeated by the parry and riposte, deceived by the compound attack, intercepted by the stop hit, and in turn defeated by the simple attack.

The second step is to assign numbers of fingers to each action: 1 for simple attack, 2 for parry-riposte, 3 for compound attack, and 4 for stop hit. Instead of the balled fist, flat hand, or forked fingers of rock, paper, scissors, the fencers will throw out one to four fingers.

The third step is to define which action beats which other actions. To some degree this depends on your evaluation of the wheel and the weapon the fencers fence. For example, 2 (parry riposte) beats 1 (simple attack) in all three weapons. However, 4 (stop hit) will lose to 1 (simple attack) in foil, but might result in a double hit or success in epee or sabre sometimes (a coin toss can be used to inject this level of uncertainty).

Finally you are ready to fence. This drill can be done as a pair of fencers, a team of three versus another team of three, or as two lines opposed to each other with fencers rotating from one line to the other as they are defeated. If the intent is to use the drill as a warm-up activity, the number of repetitions should be limited. One solution in the rotating format is that the winner of a touch stays up and loser rotates. However, it can also be used in 5 touch (bout), 10 or 15 touch (direct elimination), or team formats. The longer formats allow fencers to start to analyze opponent patterns (although the 4 option structure probably prevents application of pure iocaine powder logic), and for team mates to observe and share that information. Use the standard commands „on guard,“ „ready,“ and „fence,“ with the fencers throwing out one to four fingers on „fence.“ The level of stress on decision-making can be increased by reducing the interval between commands to fence.

It might seem that you could achieve the same training by actually fencing, but the isolation of the decision as to which action from the variable of fencer ability to perform it emphasizes the choice of technique. The drill does not require equipment, and so fits well in warm-up or cool-down activity. It is faster than a bout, but maintains a high degree of competitiveness between the fencers. We have found it to be an effective training tool in our efforts to improve our fencers‘ tactical sense.

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Benefits Of Pop Up Banners – What Is The Craze All About?

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Despite of huge popularity of online marketing media these days, banners have always been one of the best adverting tools. As a matter of fact, display advertising has been in picture ever since the concept of brand promotion emerged, and has been highly highly successful in generating the awareness among the target customers. With immense popularity and success of outdoor display banners, several innovations have been made within this genre, over the past few decades. And pop up stands are among the most popular ones that have become an enviable advertising medium for marketers, and obviously for logical reasons.

Large Display Advertising Format

One thing that makes display boards exceptionally popular as an advertising tool is its large display format. These are strategically built for outdoor advertising, in exhibitions, trade shows, fairs and other points of high traffic, attracting customer interest in the most effective manner. With a bigger size, pop up display has a bigger impact on the minds of the customers, instilling an interest among them to learn more about you. It is with these banner stands that a mere visual communication becomes visually appealing for target customers, generating maximum possible proximity.

Easy and Quick to Install

Despite of huge banner size, pop up display stands provide the benefit of easy and speedier installation. These are strategically built on unique folding grid mechanism that makes it easier to install and dismantle the banner stand quickly at the point of interest. This is indeed a miraculous feature as compared to other banner stands which take hours to get installed and fixed. Thus, with pop up banner stands, you may not only save a lot of time but also do not require skilled manpower who can handle this task easily. To make it more convenient for you, refer to the video guides available with most of these banners that provide easy description about installation.

Lightweight

Adding to the value of the marketers, pop up display stands are built with high-quality lightweight materials, which are exceptionally durable and provides a sturdy fit to the banner. This unique lightweight feature makes the banner stands exceptionally easy to carry from one point of interest to another.

Easy to Transport

Being lightweight and built on folding grid system, pop up display banners are easy to transport from one place to another. When folded, the banner comes into a small package size, which you can easily carry in exhibitions, trade shows, fairs and other points of sale. Moreover, most of these come with an easy-to-carry transport case that can be transformed into a promotional counter for added promotion.

Durability

Pop up display banners are made with high-quality durable materials that make them last for long. Moreover, with simple installation techniques, there is minimal scope of breakage and hence, they last for long.

Water Proof

Being specifically built for outdoor advertising, pop up banners are absolutely water proof, and do not get damaged when exposed to water or light. Moreover, these banners require little maintenance.

With these factors, pop up banner stands happen to be one of the most effective advertising tool for marketers today.

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Source by James Shannon

XM Radio and Roadway Safety thru Satellite Relays in Tunnels

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Satellite Radio is great for us consumers. It gives us lots of choices for news, sports, comedy, music, weather and so much more. It works almost everywhere except in steep canyon roads and tunnels. Since it does not work in tunnels, this might cause a problem in an emergency. Television and normal radios have the public broadcast system to alert us of emergency; XM Radio can do the same. Only issue is that none of these will work in a highway tunnel.

Recently I drove through the Boston Tunnel after traveling up the East Coast. I noticed after going through several tunnels along the way that the XM Radio cut out. Of course I was not surprised as it is hard to get a signal while underground from a satellite. Yet each time I entered a tunnel, I happened to be listening to a really great song on the 80's station. The Baltimore Tunnel was not an issue, there was no traffic and I sailed through; no big deal. In New York the tunnel took a little while to travel through due to the traffic, but still a few extra minutes and then the radio was as good as gold again. The real issue was in Boston and the traffic was fierce. I spent nearly 20 minutes in traffic while in the Big Dig, without the radio and had my CD collection in the back and could not get up to get it. This led me to believe there must be a better way. XM Radio has a slight time delay so you can go under highway over passes without cutting into your music or news on any of the over 200 channels. However, when going through long tunnels or in canyons you often miss the signal, as you do not have a direct line of sight to the satellite.

What I propose is one of two options. A.) We allow government agencies to tap into all possible channels of all satellite radio and regular radio stations to play pre-recorded information or B.) We put relays at the ends of such tunnels, which allow all satellite radio users to pick up the signal in the tunnel. If we do option "A" then the government agencies license free of charge the use of those signal frequencies with a caveat for a quick one or two-line commercial along with a public service announcement for instance:

"XM Radio brings you the following statement from the Great State of MerryLand; While traveling in the Baltimore Tunnel please remain in your lane and drive a constant speed of 45-miles per hour when traffic permits. Be observant of drivers around you at all times If you see anything unusual be sure to call in the information to the Maryland Highway Patrol. Our alert status today is elevated and we rely on you to be our eyes and ears out there. If you see suspicious behavior please call. And thank you for making Maryland a great place, please drive nicely and be courteous at all times, thank you. This has been a public service announcement from XM Radio and the Maryland Highway Patrol and Toll Transit Authority "

If we go with option "B" then we need to allow the Authorities to break into the radio programming while in the tunnel during heavy traffic, Amber Alerts, Fugitive Watch or during heightened alert. Think on this.

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Source by Lance Winslow

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